• Ecoish
  • Naming
  • Brand Identity
  • Social Media Setup

The Everyday

In the world of environmentalism and the battle against climate change, Ecoish required a design that was personal yet impactful. For these reasons I chose to approach the Ecoish brandmark with the idea that a little goes a long way to changing the world.

Different levels of commitment to environmentalism constitute the same goal of sustainable living. Starting with the Raleway font family, I illustrated this through the wordmark, with “Eco” on the upper level representing the dedicated lifestyle of living completely “green”, and “ish” on the lower level representing the bit of effort it takes to make small changes, which collectively reap impactful results. By strategically placing “ish” under “eco”, the reformed “i” dually represents both the “I” as in me, and a magnifying glass which is symbolic of the search for solutions.


In designing the symbol, the concept’s foundation was laid by paying homage to the idea that started the modern movement… “reduce, reuse, recycle”. However, this concept has evolved as our knowledge of our circumstances grew. This is why I opted for the “twin arrow circle” to best represent the brand. The symbolism of this icon ties back to ecosystems and the ideal of positive global change represented by the circular shape; progress and progressive thinking represented by the arrows; the “3R’s” concept that brought us this far; the dire need for more involvement and transparency represented by the horizontal gap between the arrows.

Lastly, by filling this gap in the symbol with the “ecoish” wordmark, the brandmark/logo depicts the dream of environmental harmony, awareness, and more.


We chose the dominant colours of our beautiful planet for Ecoish. For the primary colours, a pairing of medium and dark greens were chosen to blend closest to the flora of our land. For the secondary colours, a pairing of medium and dark blues were chosen to blend with our atmosphere/oceans.


PANTONE P 157-16 U






PANTONE P 106-16 U

You Can Make A Difference 

You Can Make A Difference 

You Can Make A Difference