NeWDS mission is to create wholesome, scientifically balanced and nutritious meals without the ingredients that cause common food allergen anaphylaxis. Their wealth of experience in detecting and managing allergies in Australia is now accessible at the dining table.
We worked with NeWDS to deliver a user-friendly web experience with the development of their website and E-commerce platform which integrated with order fulfilment and social conversion. As an extension of this digital roll-out, the scope extended to redesign their packaging and revamp their brand identity to strengthen their brand’s presence and leverage their point of difference in the market.
