Client
  • Project 4 Change
Agency
  • Vesanique
Scope
  • Rebranding
  • Brand Strategy
  • Identity System

High-quality
affordable housing

Project 4 Change (P4C) is a charity that builds and provides affordable housing to low socioeconomic individuals and families. The redesign for the Project 4 Change logo was guided by the characteristics of its predecessor.

Consideration of the original concept was applied to the icon, representing the revival of an entity and nurturing it to realise its potential, displaying growth and new sustainable life. Building on this big idea of “Revival”, our challenge was to create a brand that can be subdivided into various entities with similar charitable goals, such as Coffee 4 Change.

To support this concept, the original colours were revised to develop a unifying colour palette on which P4C subsidiaries, like Coffee 4 Change, would be based.

PMS 299 C
PMS 7692 C
PMS 376 C
PMS 364 C
PMS 7549 C
PMS 1545 C
PMS 165 C
PMS 1815 C
PMS 213 C
PMS 235 C
PMS 266 C
PMS 2617 C
Results

Expandable
Identity

By applying the palette to the minimalistic geometric symmetry of the brand’s illustrative style, we establish an identity that acts as the visual foundation to its subsidiaries. This allows for the creation of complementary sub-brands that tie into the parent company.