Client
  • Project 4 Change
Agency
  • Vesanique
Scope
  • Rebranding
  • Brand Strategy
  • Identity System

High-quality
affordable housing

PMS 299 C
PMS 7692 C
PMS 376 C
PMS 364 C
PMS 7549 C
PMS 1545 C
PMS 165 C
PMS 1815 C
PMS 213 C
PMS 235 C
PMS 266 C
PMS 2617 C
Results

Expandable
Identity

By applying the palette to the minimalistic geometric symmetry of the brand’s illustrative style, we establish an identity that acts as the visual foundation to its subsidiaries. This allows for the creation of complementary sub-brands that tie into the parent company.