Project 4 Change (P4C) is a charity that builds and provides affordable housing to low socioeconomic individuals and families. The redesign for the Project 4 Change logo was guided by the characteristics of its predecessor.
Consideration of the original concept was applied to the icon, representing the revival of an entity and nurturing it to realise its potential, displaying growth and new sustainable life. Building on this big idea of “Revival”, our challenge was to create a brand that can be subdivided into various entities with similar charitable goals, such as Coffee 4 Change.
