A disruptive premium beauty brand that’s focused on developing advanced health-conscious hair styling tools for professionals and consumers. In 2021, we were first engaged to work on their brand identity. As the final pieces came together a couple years later, the founders presented us with a challenge — build the brand into a global player in a competitive market within a year? So we worked closely with them to build a deep understanding of their business, customers, market, and goals.
Once the broad scope for the project was defined, I lead multiple strategic exercises to establish their positioning and brand identity based on the underlying vision set by its founders as an ultra-premium, health-centric beauty brand. I continued close collaboration with them to deliver our complete range of services, which led to its successful launch in July 2024.
Due to contractual obligations, I’m unable to publicly share the full extent of the work I created for Stellar. The case study below is a very limited representation of my full scope and contains a mix of final and conceptual work. For more details, feel free to reach out. For more details, feel free to reach out.
