I got the opportunity to lead and design the UI, interactions, and motion for the new Baskin Robbins (BR) website. With the trust and support of the management team at BR Australia as well as its global executive heads, I investigated innovative ways to elevate the digital presence of this fun family brand.
This new experience-led website allows BR to engage with audiences in more dynamic and captivating ways, built on a headless CMS framework that connects the various digital touch points of the brand. Take a look at my motion exploration for the concept visualisation below. Visit baskinrobbins.com.au to browse the live website.
