My Tasks
  • Creative + Art Direction
  • Design Lead
  • Brand Identity
  • Brand Strategy
  • UX + UI Design
  • Motion Design
Client
  • Atlantis Sleep
Agency
  • Type and Pixel

Do good.
Sleep Great.

The Atlantis Sleep mattress is a premium Australian made mattress which is produced with only the finest materials and local craftsmanship and is fully customisable, with this in mind we are confident you will fall in love with our mattress.

Originally tasked with designing the UX and website UI for Atlantis, a discovery exercise was conducted to understand the underlying pain points with the previous website. It became evident that the brand lacked a holistic identity that aligned with their vision which guides the direction for their visual and verbal presence. The project scope was broadened in order to reimagine their brand into a sleek modular identity that bolstered their sustainable, purpose-driven positioning.

Visit Website
Results

Sustainable
e-commerce

A mobile-first approach was taken for the website’s UI and UX with research showing the vast majority of customer transactions occurring via mobile devices. The modular design enabled seamless responsiveness for pixel-perfect adaptability of each component. To deliver optimal performance and omnichannel scalability, the headless Shopify Plus build is supported by a Sanity CMS and Remix framework.

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Logofolio ’20

Logofolio ’20

Branding as of 2020
Sony + BR

Sony + BR

Enter the Flavour-verse
Baskin-Robbins

Baskin-Robbins

Scoop the joy
Ecoish

Ecoish

The everyday environmentalist
Stellar Hair

Stellar Hair

Redefine Styling
Project 4 Change

Project 4 Change

High-quality affordable housing
R3HYDR8

R3HYDR8

R3fresh. R3charge. R3cover.
NeWDS

NeWDS

Allergy-friendly food delivered